Electric Mood Makeup Collection

new!

MUSIC
MEETS
MAKEUP

Empower your mood with a limited-edition makeup collection created with international recording artists Tove Lo, Tiana Major9 and Pitizion. Empower your mood with a limited-edition makeup collection created with international
recording artists Tove Lo, Tiana Major9 and Pitizion.

Electric Mood Tove Lo Makeup Collection

“Gritty is pretty.”

Tove Lo signature
Electric Mood Tiana Major9 Makeup Collection

“I hope you create nothing but art and magic with this collection! Thank you for always supporting.”

Tiana Major signature
Electric Mood Pitzion Makeup Collection

“Hemos estado trabajando para entregarles algo único para cada uno de los
fans de la marca y de mi proyecto.”

“We've been working to create a
one-of-a-kind experience for each and every fan of
e.l.f.,
as well as of my project.”

Pitizion signature

IN THE SPOTLIGHT

new! big mood mascara 

Next-level, hourglass-shaped brush with endless bristles. Bold volume and lift, plus all the length.

new! electric mood brush set

Limited-edition brush & sponge set. Designed to complement the Electric Mood collection.

BEAUTYSCAPE—THE REMIX

Discover the partnership between e.l.f., UMG for Brands & Girls Inc., and the mentroship that followed.
With our ongoing commitment to inspire generations of young enthusiasts to be strong, smart and bold, we will be donating $75K to Girls Inc.

Karol Rodriguez
@karols
corner

Beauty Enthusiast

Michael Brooks
@the_brooks
brother

Beauty Enthusiast

Emily Anne Carden
@emilyanne
carden

Beauty Enthusiast

Aryana
Richardson

Girls Inc. Alumna

Nina
Ho

Girls Inc. Alumna

Joleena
Mundy

Girls Inc. Alumna

UMGB
Girls Inc.